Impact Funding Resources
C40 is working with several public transport authorities across Africa, Asia, and Latin
America to establish sustainable advertising and sponsorship policies, in order to advance
climate and health goals while protecting and expanding commercial revenue.
We are seeking a service provider (company, consortium, or individual consultant) to
prepare a technical study offering comprehensive guidance for authorities seeking to
develop a sustainable advertising and sponsorship policy, and associated revenue strategy.
The service provider should have expertise in advertising and sponsorship, and experience
of advising public sector partners (especially transport authorities) on commercial revenue
strategies. Applicants with experience of working with authorities in the Global South are
especially encouraged to apply
America to establish sustainable advertising and sponsorship policies, in order to advance
climate and health goals while protecting and expanding commercial revenue.
We are seeking a service provider (company, consortium, or individual consultant) to
prepare a technical study offering comprehensive guidance for authorities seeking to
develop a sustainable advertising and sponsorship policy, and associated revenue strategy.
The service provider should have expertise in advertising and sponsorship, and experience
of advising public sector partners (especially transport authorities) on commercial revenue
strategies. Applicants with experience of working with authorities in the Global South are
especially encouraged to apply
End Date15 Dec 2025 Funding AmountUpto USD 20k Funding Resource TypeGrant
Funding ProviderC40 Cities
Grant
C40 Cities
America to establish sustainable advertising and sponsorship policies, in order to advance
climate and health goals while protecting and expanding commercial revenue.
We are seeking a service provider (company, consortium, or individual consultant) to
prepare a technical study offering comprehensive guidance for authorities seeking to
develop a sustainable advertising and sponsorship policy, and associated revenue strategy.
The service provider should have expertise in advertising and sponsorship, and experience
of advising public sector partners (especially transport authorities) on commercial revenue
strategies. Applicants with experience of working with authorities in the Global South are
especially encouraged to apply
The objective of this project is to provide clear guidance to transport authorities on developing sustainable advertising and sponsorship policies that align with the goal of protecting and expanding commercial revenue. The service provider will draw on background research and a range of stakeholder perspectives to develop a technical study that can be valuable to cities across Africa, Asia, and Latin America.
Activity 1: Research on challenges and opportunities of sustainable advertising and sponsorship policies
Activity 2: Develop a technical study providing comprehensive guidance for transport authorities on aligning a sustainable advertising and sponsorship policy with revenue expansion goals
