Impact Funding Resources
The next evolution of cheese alternatives has arrived: Bold, delicious, and anything but ordinary. Lidl in Germany, in partnership with ProVeg Incubator, is on a mission to discover exceptional cheese alternatives in Europe and other eligible regions!
Do you have a product or technology that will make a mark and become the new consumer favourite? If so, you could win the chance to have your product listed in selected Lidl stores in Germany under Lidl's Vemondo brand, bringing your creation to thousands of customers.
Do you have a product or technology that will make a mark and become the new consumer favourite? If so, you could win the chance to have your product listed in selected Lidl stores in Germany under Lidl's Vemondo brand, bringing your creation to thousands of customers.
Start Date17 Mar 2025 End Date27 Apr 2025 Funding AmountN/A Funding Resource TypePartnerships
Funding ProviderLidl Germany,ProVeg Incubator
Partnerships
Lidl Germany,ProVeg Incubator
Do you have a product or technology that will make a mark and become the new consumer favourite? If so, you could win the chance to have your product listed in selected Lidl stores in Germany under Lidl's Vemondo brand, bringing your creation to thousands of customers.
Calling on startups to submit their innovations for cheese alternatives
• Whether products, groundbreaking ingredients or process technology
• True innovation in categories that show the greatest potential for improvement, with a focus on alternatives to hard cheeses and sliced cheeses
• Also open to extraordinary alternatives for other types of cheeses
Registered business and geography
• Company is legally registered in Europe or other regions. Details in the Terms & Conditions.
Market approval
• Product is approved for sale in Germany, and meets all applicable food safety and regulatory standards.
Innovative product or technology
• Product brings something extraordinary to the table - whether it’s a delicious cheese alternative, or an innovative ingredient or technology that can revolutionize the production of cheese alternatives.
Market readiness
• Products should be market-ready and suitable for retail distribution. For ingredients and processing technologies, we encourage you to showcase your potential to integrate seamlessly into production processes and scale effectively for plant-based cheese alternatives.
Certification
• You hold valid IFS higher level or BRCGS food certifications for finished products, ensuring compliance with quality and safety standards.
Shelf life
• If you have a finished product, it has to have at least 10 days of remaining shelf life upon delivery.
Branding agreement
• Please be aware of the fact that Lidl’s finalist prize includes selling the winning cheese alternative under its Vemondo private label brand.
